The Making of the Johnny Depp Experience
Role: Video Producer, Videographer, Video Editor, Photographer
BAUART, partnering with Johnny Depp and Pantheon Art, approached TAIT to immerse visitors in Johnny's world and introduce him publicly as a visual artist. To help tell this story, TAIT was engaged to produce a series of video content that would help market the experience to fans. A Bunch of Stuff, the Johnny Depp Experience “uncovers a never before seen side to Johnny Depp through his artwork and personal belongings.”
Photo by Dom McGee
Scope Breakdown
As the Video Producer on this project I was responsible for collaborating with the client and TAIT marketing leadership to coordinate film shoots for documenting the build/load-in, as well as the opening of the experience, officially called A Bunch of Stuff. Additionally, I managed in-house resources and scheduled shoots over the course of two months. These shoots allowed us to capture detailed footage of the installation, the opening celebration, and the open-to-public hours of the activation. We capped production with several interviews in the space featuring key stakeholders. We also partnered closely with the client’s production company, Xeus, who shared resources and provided our team access to footage (particularly lifestyle content of Johnny Depp exploring the activation).
For Post-Production, I handled all of the editing which included the creation of a 5-minute making of story, two sizzle reels for internal/external use, a separate 4-minute highlight for an internal audience, and a 2-minute award submission case study video. All of which required various delivery formats for social, web, and specs from award submission sites.
You can read more about this project here:
https://www.taittowers.com/work/bauart-a-bunch-of-stuff-johnny-depp
https://www.taittowers.com/the-making-of-a-bunch-of-stuff-johnny-depp-immersive-exhibition
