The Farmer’s Dog x Ryan Blaney, NASCAR Champion
Role: Creative Producer, Post-Producer, Photographer
In 2026, The Farmer’s Dog announced a partnership with NASCAR Champion Ryan Blaney. To celebrate this exciting new moment for the brand, our team was tapped to film a profile / mini-doc about Ryan, his dogs Sturgill and Malibu, and his connection to The Farmer’s Dog brand. This episode was part of a five episode mini-series that ran as an extension of the launch of a masterbrand campaign which saw the stylization of the company’s name into different dog person archetypes, with this episode respectively called The Racer’s Dog. The series saw our team travel across the United States covering stories of real customers, their dogs, and our partners.
Scope Breakdown
As the Creative Producer on this project, I worked closely with our teams across leadership, brand, design, social, and production. For The Racer’s Dog episode, I was responsible for the delivery of this episode and a slate of other social content connected to the announcement of The Farmer’s Dog partnership with Ryan Blaney.
Collaborating with our partnerships team, we sourced a vendor to produce and custom wrap a car in the company’s branding, a custom branded firesuit, and a custom branded race helmet. Those were designed in-house at The Farmer’s Dog. Additionally, we sourced a race track for production to execute on the racing sequences. Ultimately, over 150 people touched this project across two distinct shoot dates in June and August. For the August shoot date, our team also executed an entirely separate production for a new original social series called Dog Person Bingo (the first episode filmed with Molly Baz, another partner of The Farmer’s Dog).
My scope included producing, budgeting, logistics, scheduling, staffing / crew, location scouting, vendor management, pre-production, production, and post-production oversight as well as stills coverage for both shoots.
THE FARMER’S DOG
VP Creative: Sophie Forman
Creative Director: Morgan Doff
Director: Victor Santos
Creative Producer / Stills: Dom McGee
Social Producer / First Assistant Director: Liam Cronin
Senior Art Director: Landon Beamer
Editor, Colorist & Sound Mix: Jason Diaz
Retoucher: Charles Arnold
Production: Strange Luck & ASL Productions
Sound: Butter NY
Creative Operations: Naomi Geller
Creative Operations: Callie Ritell
Creative Operations: Gene Aquino
Senior Brand Designer: Joanna Won
Social Creative: Iley Cao
Social Creative: Helena Birenbaum
Partnerships: Nicole Rosa
Partnerships: Juliette Torres
STRANGE LUCK @yourstrangeluck
Director of Photography: Jacki Huntington
B-Camera / Assistant Camera: Jason Linzer
Production Coordinator: Diego Lerma
Sound: Gavin Harwell
ASL PRODUCTIONS (https://aslproductions.com/)
Executive Producer: Patrick Mediate
Producer: Michelle Stanton
Director of Photography, A-Unit: Maurice Victor
Director of Photography, B-Unit: Brock Wolford
Drone Operator: Tim Weeks
Grip: Reed Vrooman
Gafer: Andrew Mack
Production Assistant: Jake Poindexter
Production Assistant: Tim Weeks
Production Assistant: Devin Boggs
Special thanks to Team Blaney, Sports Management Group, Hickory Motor Speedway, Lake Norman Humane Society, Liaszzo’s Catering, Catawba Rescue EMS, Driving Experience Group, Racing Force USA and Off Axis Paint.
Select racing sequences were enhanced using generative AI.