Nike SWTV Campaign for Serena Williams

Role: Creative Lead, Producer, Post-Producer, Editor

For Nike’s new building at their World Headquarters in Beaverton, Oregon dedicated to Serena Williams we produced a special limited series to celebrate the occasion bringing creative insights and conversations directly with Serena to the entire Nike community. “At 1 million square feet, covering 140 full-size tennis courts, the Serena Williams Building is the largest office building at Nike WHQ, and is focused on the future of design and creativity.” This project was produced for productionglue.

As the Creative Lead, Producer, Post-Producer, and Editor on this project my role was focused on developing the creative vision and coordinating logistics for video production and post-production to package a 3 episode mini-series, 2 panel discussions, and 2 sizzle reels to generate hype internally.

For the creative, we partnered with Paris/NY based Superbien who helped bring the visual identity to life and handled our first wave of post-production. For production, we partnered with Oregon based Photon Studio. The second wave of production, which was implicated by Covid-19 was handled entirely in-house.